Philip Dren

Identity Developer

I help SaaS startups show why they matter, not just what they do. From positioning to visual identity to a website built to convert.

FocusSaaS websitesBased inSweden
Atmoz – visual identity

Selected work

Positioning, identities & SaaS websites
C001–C003

Ellie

Website
C001
Ellie – Website – mockup
Ellie – Website

Atmoz

Visual identity
C002
Atmoz – Visual identity – mockup
Atmoz – Visual identity

Spaceflow

Website
C003
Spaceflow – Website – mockup
Spaceflow – Website

The problem

Why good SaaS products get overlooked
P001–P003
P001

Your site explains what, not why.

It describes what the product does, not why anyone should care.

P002

Your best proof is buried.

Your strongest advantages and evidence sit far down the page, or don’t show up at all.

P003

You look like everyone else.

A generic look makes you hard to remember, and harder to choose.